Creating virtual worlds and virtual humans for film, TV, virtual reality, augmented reality, and the Metaverse.
Creating an AR experience shares many of the same techniques as creating a VR experience, but their uses can be very different. We develop a range of AR experiences that enable brands to bring an exciting mix of the real and the virtual to their audiences.
Development of augmented reality content and experiences for realistic environments, on the basis of the Unreal, Unity, and Apple platforms.
Augmented reality is when digital elements are overlaid into a real-world environment to create an overall experience that blends virtual with physical. Viewed through an AR headset or via a mobile device with a camera, AR can either add a layer of content to an already existing object, such as data, facts, stats or images; or it can place a new virtual object in the real world, for example a new car that’s yet to be released. Experiences can be triggered from a marker, from a tracked object or spawned without a marker.
AR enhances the world around us. It gives users an interactive and explorative way to access content that’s both fun and playful, and it’s uniquely practical – enabling you to access large amounts of content from something tiny, or even from something that isn’t there at all. All users need is a mobile device with a camera, which makes it easier to engage a wide audience. AR is also hugely flexible – an experience can trigger all sorts of different content, including:
You can access AR experiences in two main ways: through a dedicated app downloaded onto a mobile device or via a web page. As a rule, we recommend building an app as this method offers greater and more reliable functionality, provides a higher quality of experience and doesn’t require an active internet connection at the time of use – so if you’ve already downloaded the app you can use it anywhere.
Web AR is the next step in augmented reality experiences – where you can access an experience using just an internet connection and a web page. As the technology stands, web AR is not yet as advanced as app AR, so you cannot equal the same level of quality or interaction – but it can provide basic experiences without the need for a native app to be downloaded.
Simply put, Augmented Reality (AR) requires only a mobile device, allowing users to interact with Augmented Reality content just by looking at their screen.
Virtual Reality (VR), on the other hand, can only be experienced using a specific VR device such as Oculus Rift (a VR headset). This leads to a complete immersion of the user into the universe seen through the headset. For this reason, it is ideal for use cases such as gaming.
So the primary difference is that AR blends the real world and the virtual, while VR offers an entirely virtual/closed off environment.
Augmented Reality is quickly and surely shaping and disrupting the landscape of how businesses advertise and interact with their customers. The opportunities for innovative and groundbreaking use cases are proving to be immense.
Brands are using AR to develop stronger relationships with their customers and stay ahead of their competitors.
At the same time, AR is bringing lots of exciting new use cases across industries that are helping companies increase sales and engagement. One great example is virtual try-ons, which allow users to virtually “try on” products using their phone camera, allowing them to make more informed shopping decisions and reduce returns due to products fitting poorly.
Entertainment and music companies are also using AR filters across social media networks to promote new films and musical artists. By building fun effects that users enjoy capturing and sharing with their friends, this is helping companies leverage word of mouth in a way that was unthinkable before.
These are just two examples of the many industries where AR is taking off. In general, however, the major benefits are proving to be increased engagement and virality, more sales and a delightful and lasting brand experience for users.
If you’re thinking of producing your own Augmented Reality content, you will need AR developers, access to an agency that produces AR experiences, or an AR development platform.
Currently, AR content creation is still a relatively new market, so development tends to be slow and expensive.