Augmented Reality is quickly and surely shaping and disrupting the landscape of how businesses advertise and interact with their customers. The opportunities for innovative and groundbreaking use cases are proving to be immense.
Brands are using AR to develop stronger relationships with their customers and stay ahead of their competitors.
At the same time, AR is bringing lots of exciting new use cases across industries that are helping companies increase sales and engagement. One great example is virtual try-ons, which allow users to virtually “try on” products using their phone camera, allowing them to make more informed shopping decisions and reduce returns due to products fitting poorly.
Entertainment and music companies are also using AR filters across social media networks to promote new films and musical artists. By building fun effects that users enjoy capturing and sharing with their friends, this is helping companies leverage word of mouth in a way that was unthinkable before.
These are just two examples of the many industries where AR is taking off. In general, however, the major benefits are proving to be increased engagement and virality, more sales and a delightful and lasting brand experience for users.