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With almost half the population of the planet using social media, any business that isn’t working hard to earn maximum exposure and engagement in this space is missing out on opportunities.
We specialise in creating short, targeted content that is designed to engage viewers on social networks. We believe that social video must have a purpose. As well as capturing your audience’s attention, it needs to help generate leads, attract top talent, boost website conversions, or impress and inform viewers.
Social video must capture your audience’s attention, generate leads, attract top talent, boost website conversions, impress and inform viewers.
A video that works on Facebook may need an edit for Instagram and a whole new approach for Twitter. Each social platform has its own native video formats that are specifically designed to maximise distribution, shareability and audience engagement. It’s important to understand these formats before launching a social video campaign.
Social media have given brands unprecedented opportunities to reach huge numbers of potential customers and advocates. But consumers have high expectations for the video quality on social which means production value is important when it comes to planning your social video strategy.
Different demographics behave differently online, so it’s important to go beyond simply tailoring content to the platform, and to look at how your target audience uses social media as this will inform your video strategy.
The lead gen potential offered by social media is enormous. Whether paid or organic, social campaigns can be enhanced with features such as embedded forms or calls to action. These enable you to measure directly how your social video campaign is performing.
Half of all visits to social sites are on mobile, which means any social video needs to be optimised for maximum performance on mobile devices. This means optimising format and content – people tend to use their mobile devices between other tasks so attention spans are short.
To build a loyal following and attract new audiences, your social media marketing efforts need to engage with people in the moment. For content to be shareable it needs to be high quality, remarkable, credible and timely.
Before you start, examine your analytics to see what type of content is performing well on each social network. This will be a great starting point for building out your entire social video strategy.
Each network has its own required video formats, and it’s important that you tailored your content appropriately. Note that these change frequently.
Your strategy should include your own organic (owned) content, as well as social advertising (paid) and working with influencers (earned or paid) to reach your audience.
Interactivity in video is not a gimmick. If you want your social video content to genuinely work for you, you need to consider adding forms and calls to action that enable the viewer to take the next step.